There’s no doubt that having a great product or service is just the first step in having a successful business. A more important element is marketing your wares in such a way that it creates value in the eyes of a customer. Having a lucrative business that’s supported by loyal customers is about solving a problem; when you can fulfill a consumer need, you become valuable to them.
Social media optimization has become a big part of the customer engagement and retention aspect of web marketing. Although it has proved to be less successful as a marketing tool in the traditional sense, it has become essential to fostering customer interaction and satisfaction, creating added value by extension. Effective marketing is psychological at its foundation, but there are very specific ways that you can use the principles of psychology to attract and engage consumers via social media. Here are a few that you can put into practice today.
What’s In It For Me?
The most basic question that everyone asks is “Why?” Why should they choose your business? What will your product or service do for them that another, similar product or service can’t?
Social media is a great platform for asking – and answering – those questions in a way that’s up close and personal. The days of the big, faceless corporation are ending. People want to know that you will interact with them on a personal level, and that’s what effective social media engagement does.
Nobody Has Time For That
Another benefit of social media engagement that fills a psychological need is the instant gratification angle. People are busy, and you have very little time to engage them before they lose interest and move on. The truncated nature of a post on Facebook or the data limits of Twitter force companies to distill their message, separating the essential elements into bite-sized pieces for immediate consumption. With social media, your market can ask a question and get an answer almost immediately, in real time, if not from you, then from your other followers. That leads us to the next point.
Creating a Sense of Community
The nature of society today leaves people feeling isolated and disconnected from each other, and as much as we see people tethered to their various devices, they also find a sense of community – of belonging – online. Social media fills that meed for community in a big way, and a smart business owner will tap into that by using social media platforms to create a corporate family by extension. When your customers feel that they have a personal stake in the success of your business, when they are personally invested in it, they will support it and bring others into the fold.
Effective marketing is all about learning why consumers respond to stimuli in a particular way, and then using that information to your advantage. When you learn to satisfy basic psychological needs via social media engagement, you create value for your customers. When your customers feel valued, they’ll follow you anywhere.
Image credit: pixabay.com
They say that you should travel while you’re still young enough to enjoy it. If you’ve never put an emphasis on taking a trip and seeing the world, then it’s time to broaden your horizons. When you explore new areas, you’ll change the way you relate to other people and the world around you. It gives you a great appreciation for the big picture of our global community, and you’ll feel empowered to tackle new challenges. If you’re looking for a way to celebrate an upcoming special event, consider leaving the baubles at the store and take a trip instead. Here are just a few places that you may enjoy.
Step Back to the 17th Century
Travel to Fez, Morocco to tour a medieval city that’s grand and enchanting. You can find lovely retreats where you’ll get to enjoy mosaic floors and antique furnishings when you’re ready to relax after a day of exploring. Take the time to look at the different wares offered by local artists, and pick up some native argan oil while you’re there to sooth your skin.
The Big Apple
Some people go their entire lives without ever stepping foot in New York City, but this doesn’t have to be you. Make a reservation at a fine hotel and enjoy all the city has to offer from its famous China Town to the Statue of Liberty.
The United States is well known for having national parks, but France also has its own natural treasures. Chassignolles is the largest national park in the country. You can take in the beautiful scenery for a weekend, and then head over to Paris for a few days before you return home.
Rest and Relaxation
If some rest and relaxation is your top priority, then consider Grand Cayman condo rentals. With your own private living space, you can retreat to your room for meals while still enjoying the incredible scenery and beaches during the day.
Companies like Rem Services make it easy to find vacation rentals around the globe. Whether you’re celebrating an anniversary or a new business milestone, you can celebrate the moment by taking a little vacation. Whether you travel for the weekend or for several days, you’ll be able to mark the moment while also learning more about another culture and building some fantastic memories.
Image credit: suphakit73/FreedigitalPgotos.net
When you have been injured on the job, one of your first worries tends to center on your personal finances. You can protect your income and ensure your financial stability by knowing what resources to utilize in the days and weeks after your accident at work.
Choose an Advocate to Help You
Your employer will more than likely recognize its own fault in your accident. Even so, your company may do everything in its power to keep from paying you from the company’s worker’s compensation insurance policy.
Going up against corporate lawyers alone is a daunting, if not impossible task. When you want to avoid being bullied into admitting fault for the accident or settling for anything less than to which you are rightfully entitled, it is essential that you find advocates like workmans comp attorneys and other legal insiders to gather evidence and build a case to take to court if necessary. Your lawyer will know the law regarding workers compensation in your state. Your advocate will act as your intermediary between the big corporate lawyers and your employer, all the while making sure your financial best interests are well addressed.
Allow Your Legal Team to Lead You
When you are recovering from an on-the-job accident, the last thing you need is to worry about what to say or do regarding your case. By retaining legal help, you can focus on recovering from your injury and allow your legal team to guide you through the case.
Your attorney will make sure evidence like video surveillance, eyewitness testimony, medical records, and other proof to back up your claim is secured for your case. You will not have to talk to anybody or go anywhere that does not behoove your workers comp case. You will be advised on what information to give and to whom to speak as the case progresses.
Let Your Attorney Negotiate the Settlement
More than likely, your employer’s attorneys will want to settle the case out of court. Before you sign anything, you should let your own lawyer read over the settlement agreement.
Your lawyer will make sure that the money being offered takes care of you well into the future rather than just for the immediate present. The agreement should replace your lost income if you cannot go back to work.
These tips will protect your finances after an on-the-job accident. Getting legal help can secure your future income.
Image credit: pixabay.com