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3 Benefits of Mobile Apps For Business Start-ups

mobile apps for business, mobile apps

Check any smartphone today and you’d find a multitude of apps. Most consumers now would rather use mobile apps than visit websites even if these are mobile-friendly. The effectiveness of this kind of mobile strategy is why all big brands already have their own apps. However, many small business owners, especially the start-ups, have yet to see the potential that lies in this marketing medium. Aside from being able to showcase products and services, mobile apps for business  have many other benefits including these three:

24/7 Service
Many consumers may be busy with work during your business hours. Having your own mobile apps enables them to reach you any time. Consumers would have all the information about your products or services right at their fingertips. You may choose to include general information about your business, special sales and promotions, answers to frequently asked questions, and booking forms. If you’re selling products, you can include user accounts that allow consumers to purchase products 24/7.

Widen and Engage Your Market
Most consumers now have smartphones which many use for an average of two hours per day. With mobile apps, you will be able to reach new consumers while maintaining connection with loyal ones. Mobile apps also have push notifications which send updates to those who have downloaded the apps. You may configure your app to send push notifications whenever you have new products available or whenever you are offering promotions. The best thing about these push notifications is that they have higher chances of being read than email newsletters.

Have Another Income Stream
Mobile apps for business can be monetized to create another source of income. You can include in-app purchases or partner with advertisers. Just make sure that your consumers would not find these in-app purchases and ads annoying lest you lose the ones who have already downloaded the apps.

Although mobile apps for business have a lot more benefits than the three aforementioned, you must still make sure that your business has enough resources to build the apps and to maintain them. Mobile apps do require constant updates and bug fixes. You must also carry out careful planning in designing mobile apps that consumers would find useful, informative, and engaging.

Image credit: Kromkrathog/FreeDigitalPhotos.net


5 Benefits of Using VOIP for Small Business

voip, benefits of voip

The advantages available to small businesses through the use of Voice-over-Internet-Protocol (VoIP) business phone systems, really do justify why so many small businesses are opting for this service. Before deciding to make the switch, it’s worth finding out as much as possible, so that you are well aware of the most valuable features of VoIP systems and how they can enhance your business.

Some small business owners do not realise that VoIP business services include a range of options aside from those typically used and expected: call waiting, voicemail, call forwarding facilities, remote operation possibilities and toll free number availability. VoIP systems can include a range of features that will benefit your small business.

Integration with the buzzer for door phone entry

Particularly if security is a concern and needs upgrading at your business premises, it is most useful to integrate your analog door phone. Such an upgrade allows for two-way calls with visitors. By using this feature of VoIP business phone systems, the conversation that ensues will help you to determine whether visitors are suitable for entry and, if so, you are able to use your phone to unlock the door. You can find out more about this feature at http://www.ivox.com.au/.

More possibilities for call routing

Particularly if the employees of your business are mobile and work off-site, find me/follow me call routing functionality is especially useful. This means that a list of numbers where the employee can be found before the call is sent to voicemail can be provided. For example, you may choose to have the office phone ring twice, with your mobile phone starting to sound on the third ring. Following this, you may decide to have the home landline start to ring on the fifth. Only when this list is exhausted, the call will be sent to voicemail.

Voicemail received via email transcription

An immensely useful feature of VoIP for so many small businesses is voicemail to email transcription. As the name implies, voicemail messages are transcribed to text and sent to a nominated email address. The real benefit of this feature is that the need to quickly write down details including names, numbers and addresses, is eliminated. Also, you have the opportunity to read these emails when you have the time and technology to deal with them effectively.

Ultimately, voicemail to email transcription makes it possible to file, organise, delete and search for voicemails more effectively and efficiently than you otherwise could.

Availability of data tracking reports

Successful small businesses track data so that they know where time and energy is best placed. With an effectively managed VoIP service that is cloud-based, information about bandwidth utilisation can be provided so that you have an accurate picture of how data is used over a defined period of time.

Reports that are generated relating to inbound and outbound calls clearly show details of your business’ call history, rate centres, length of calls, where calls originated, their destination and cost.

Call screening functionality

One of the most useful, but overlooked features of VoIP business phone systems is call screening. With this functionality, the number of the person dialing you can be seen, giving you the opportunity to decide on the appropriate response.

VoIP offers small businesses many worthwhile and potentially beneficial features. As a small business owner, you should investigate the possibilities and determine how VoIP may enhance and strengthen the way that your business communicates.

Image credit: stuart miles/freedrigitalphotos.net


Digital Signature and the Benefits of Using Them

digital signature

Even in today’s digital world, many organisations and individuals do not realise that the internet is not fully secure, and that sharing their documents online can greatly compromise the security and validity of those files. Digital signatures are sophisticated pieces of software that replace your handwritten signature on digital files, and provide additional security benefits for online distribution.

This article will discuss digital signatures, their benefits, and how many online platforms such as Your Digital File are using them to improve security systems for businesses and individuals.

What is a digital signature?

A digital signature is software that gives authenticity to a digital file, much in the same way that a handwritten signature gives authenticity to a physical document. A digital signature allows important documents such as wills and financial agreements to be confidently distributed and signed online. There are three important aspects:

  • Authentication: Verifies that the document was sighted and signed
  • Non-Repudiation: Verifies that the document was actually sent
  • Integrity: Verifies that the message was not tampered with in transit.

After a 100-point identity verification, your provider will allocate you with a private ‘key’ that can be used to apply your digital signature to any file. Your key works with the algorithm that sits behind the software to verify your identify and the integrity of the file.

Why are they Important?

The authenticity of a handwritten signature is lost in the online world. Image software can be used to alter a scanned document. If you rely on scanned documents, there is no way to verify that it has not been altered since the agreement was formed. Distributing handwritten signatures online can also increase instances of identify theft.

A digital signature is different. The digital signature confirms that you saw the document, signed the document, and that the document has not changed in any way since signing. This gives you confidence to use online technology for important agreements and transactions.

When should you use one?

You should use a digital signature for any agreement, document or contract – legal, financial, or personal. It’s worth using your digital signature regardless of whether the document will be distributed or stored online. Many organisations now insist on digital signatures, as signatures can be forged on paper documents, pages preceding the signature block can be altered, or the document can be lost entirely.

Tips for using your Digital Signature

Keep your key private. Don’t write it down anywhere that friends, coworkers, staff or contractors could access it, and don’t record it online. The validity of your digital signature is compromised if your key becomes public knowledge. It’s important to follow all directions set by your provider. They’ve set the process in place to ensure the algorithm behind the signature is protected. Following their protocols will ensure you are maintaining the strength of your digital signature.

Finally, use it as much as possible. If you’re presented with a physical document, consider whether you’d be better protected by scanning it and then applying your digital signature.

Digital signatures provide authentication to digital files, removing security concerns that arise from making major agreements and transactions online. Consider how your personal or professional activities could benefit from the added security of a digital signature.

Image credit: lemag.ma


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