Check any smartphone today and you’d find a multitude of apps. Most consumers now would rather use mobile apps than visit websites even if these are mobile-friendly. The effectiveness of this kind of mobile strategy is why all big brands already have their own apps. However, many small business owners, especially the start-ups, have yet to see the potential that lies in this marketing medium. Aside from being able to showcase products and services, mobile apps for business have many other benefits including these three:
Many consumers may be busy with work during your business hours. Having your own mobile apps enables them to reach you any time. Consumers would have all the information about your products or services right at their fingertips. You may choose to include general information about your business, special sales and promotions, answers to frequently asked questions, and booking forms. If you’re selling products, you can include user accounts that allow consumers to purchase products 24/7.
Widen and Engage Your Market
Most consumers now have smartphones which many use for an average of two hours per day. With mobile apps, you will be able to reach new consumers while maintaining connection with loyal ones. Mobile apps also have push notifications which send updates to those who have downloaded the apps. You may configure your app to send push notifications whenever you have new products available or whenever you are offering promotions. The best thing about these push notifications is that they have higher chances of being read than email newsletters.
Have Another Income Stream
Mobile apps for business can be monetized to create another source of income. You can include in-app purchases or partner with advertisers. Just make sure that your consumers would not find these in-app purchases and ads annoying lest you lose the ones who have already downloaded the apps.
Although mobile apps for business have a lot more benefits than the three aforementioned, you must still make sure that your business has enough resources to build the apps and to maintain them. Mobile apps do require constant updates and bug fixes. You must also carry out careful planning in designing mobile apps that consumers would find useful, informative, and engaging.
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During the early days of the Internet, no one was quite sure if people would ever actually use the web or if it was just another fad. That led to a number of entrepreneurs buying domain names and sitting on those names until major companies and corporations came knocking. Those entrepreneurs spent just a small amount of money on their investments but walked away with hundreds of thousands or even millions of dollars in their pockets. The next time you find yourself looking for the cheapest domain name registration for your company, keep in mind that you might make big bucks like others did in the past.
Buying a domain name that relates to a specific product might seem like a no brainer, but no one quite realized how much the domain relating to cameras was worth. The person who initially bought the domain name used it as a parking site and fielded offers from a number of interested buyers. When it went up for sale in 2006, it sold to Sig Solares for $1.5 million. It almost instantly went live as a new site that let shoppers compare prices and shop for cameras from the top manufacturers.
When you hear the letters FB, you probably think about social networking giant Facebook. Facebook felt the same way, which is why the company jumped into action when the domain name FB.com came up for sale. The company spent $8.5 million to buy the domain name. It now includes a list of employees and their email addresses, but it also reroutes visitors back to the log in or main page of Facebook.
When the Internet became more popular, it wasn’t surprising to see young and interested people looking online for information about sex. What is surprising is that the original owner of the domain name Sex.com seldom used those searches to his advantage. Rather than selling ad space or using Google ads on his site, he simply parked it and waited for people to bring him some offers. The site went up for sale a few times, but no one seemed to know quite what to do with the domain. It finally went up for sale one last time in 2010 and sold for an astonishing $13 million.
Selling a domain name for $13 million almost seems like a drop in the bucket when you find out what the domain VacationRentals.com sold for in 2007. Prior to the sale, there were rumors that travel website Expedia wanted to buy the domain name and turn it into a site that let travelers search for low priced vacation rentals. Brian Sharples, the same man who founded and launched the website HomeAway, wanted to get his hands on the domain name first. He outbid Expedia and walked away with the domain name after spending $35 million. Think about how much these owners made the next time you consider investing in a domain name.
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Do you use Facebook? How about Twitter, Pinterest or Instagram?
All of these sites are classed collectively as ‘social media,’ and the information which you innocently place on them today could have a negative impact on your claim for compensation following an accident tomorrow.
More and more businesses and organisations are looking at social media channels to find out whether a job candidate, benefit applicant or insurance claimant has anything to hide.
Investigating the private lives of claimants who make fraudulent claims can be justified when considering the burden they place on businesses and the economy at large.
According to CIFAS, the UK’s Fraud Detection Service, fraudulent insurance claims grew by 22.6% between 2012 and 2013.
However, for individuals making a legitimate claim for compensation, there is a risk that information casually placed online could be misinterpreted and used to reduce the much-needed pay-out they are entitled to.
Even if the contents of social media profiles are not enough to prove that someone is making a false claim, the information can be used to discredit claimants and make the compensation process a long, drawn-out and stressful process.
Someone who makes a personal injury claim for a whiplash injury following a road accident may be treated with suspicion if they wrote Facebook updates about heading footballs or playing on a trampoline shortly before their accident.
Someone who makes frequent jokes about being clumsy or accident prone online, may find their claim for compensation challenged following a slip, trip or fall in the workplace.
There are a number of steps social media users can take to prevent their personal information from being later used against them. Privacy settings restrict some investigators from accessing information, but as a member of the Green Party recently discovered, it’s not that simple.
Michael Aberton, who writes a blog about environmental issues, was visited this week by police who wanted him to remove a comment he put on Twitter about UKIP’s policies – even though nothing he had written was illegal.
As he explained, questionable police intervention aside, once something is written online, even if it’s made private, can quickly be “retweeted and appropriated, copied, many times and [he] no longer had any control of it.”
It’s possible that individuals may soon have the right to have information about them online removed from search engines.
In a landmark ruling just this week, Spaniard Mario Costeja González won the right to have historical personal information about himself removed from Google.
González’s application to the European Courts for the “right to be forgotten” was made to escape the financial difficulties of his past. In a statement, he said he was fighting “for the elimination of data that adversely affects people’s honour, dignity and exposes their private lives.”
For anyone seeking compensation for a personal injury that has personal information online that could bring their claim into question, this is good news; the success of González could trigger a change in the way that online information about individuals is obtained.
However, those changes will create logistical difficulties for Google because of the countless ways in which stories, images and comments are so easily distributed, making them unlikely to come into effect any time soon.
Until then, the best advice is to be very careful about what you write online or better yet, write nothing at all.
For free, professional advice on your right to make a personal injury claim, contact the legal team at Accident Compensation 4UK who can help you secure the compensation you are rightfully entitled to.
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