When the name Vera Wang is mentioned, those in the know about fashion would picture wedding gowns in their minds’ eye without even thinking. From being the next in line at the helm of the fashion bible Vogue, Wang moved on to establish her own fashion house where wedding dresses have become the carrier product. Frankly, it was probably the wisest decision she has ever made.
Today, Wang’s wedding creations are sought-after even by hotshot Hollywood celebrities and socialites. Women starve themselves or have doctors create special diets for them just so they could fit into her dresses. Her creations have been featured in movies. In fact, actual allusions are made to her. Indeed, her name has become an established brand, carved in stone.
So what will happen if she diversifies her business and dabbles into a related industry, like wedding flowers? Most likely, it will also be a huge success. Miss Wang is a very creative person with a unique style and flair. She also has a thing for organization. While her name alone is enough to sell floral arrangements among those who have experienced her work, the quality of her designs will surely make for a successful spinoff enterprise.
This set up could also be put another way. For example, well-known florists could associate themselves with Miss Wang. They could maintain their brand but could add a line that says something like, “Wedding Flowers by Vera Wang.” That could still become very successful and draw clients from all over the world because that means Miss Wang was the consultant in the floral designs. Moreover, because of the premium on her name, Wang’s creations will surely rake in huge profits, as people would be willing to pay for her designs and services.
Putting the business aspect aside, Miss Wang’s floral creations would be in demand especially among the weddings where she would be the wedding gown designer. That is because she can then picture the whole thing and not just the wedding gown. She would be able to put together the entire theme so that the bride would be picture-perfect as she walks down the aisle.
Having Miss Wang on the helm of a wedding flowers business is a surefire way to become successful. This strategic move will not only stir the industry in the business sense but also improve the artistry of the arrangements. Wang’s ideas will certainly provide a fresh twist to such an enormous trade.