What determines consumer behavior is their attitude. You have to make sure that you are in touch with your online market’s attitudes so that you can tailor fit your communications in such a way that appeals to them most. This requires that you have a good idea of who your target market is. Without this knowledge, you will be lost as to what attitudes and perceptions to hurdle when you craft your messages. In any form of communication, the test of effectiveness is if the audience understands the message. Marketing is essentially communicating to your target market that your products and services address their needs and are worthy of your hard earned money.
Before you can even make assumptions on what your target market’s attitudes are, you have to have a clear picture of who you want to sell your products and services to. You can do a simple profiling exercise to determine who your online market is. Delve into their characteristics, general attitudes, specific attitudes to products and services like yours, and any biases or preconceived notions they might have. You also have to know where your online market is. Getting into their social circles is one good way of finding out about these things about your target market. Their online communications will give you an idea of what they think and how they feel.
When you get right down to the attitudes of your online market, you can already start crafting your communication. This is not confined to words alone. All the elements of your website are part of your communication. From the look of your website right down to the small widgets at the bottom of your page, all these should appeal to your customers. Use a combination of color and font to set the tone of your page. Have an attention grabbing headline using words that are understandable to your audience. Combine text and images in your content but make sure that these are presented in an orderly and uncluttered manner. Be sure to say your message clearly so that your audience will not have to keep on scrolling down just to get to the meat of your content.
Image credit: jscreationzs/FreeDigitalPhotos.net
Just because your business is small doesn’t mean you can’t compete with your larger counterparts. In fact, marketing on the Internet has made it more possible than ever for small businesses to build brand equity and get solid sales figures. Let’s now discuss some marketing ideas that have worked for numerous small businesses and that can work for you.
While blogging was primarily a way for people to share personal information with others a few years ago, it’s now big business that many companies use to connect with their target audience. When done correctly, blogging can help you reach your customer base and keep them updated on promotions. Typically, it’s best to incorporate a blog into a page on your website where it can easily be found. Although you will want to include promotional content, it’s wise to also add general industry information that your audience will find interesting and useful. Doing so can help you build authority and hopefully get consumers over the buying hump.
Another marketing technique that many small businesses thrive on is using sites like Facebook, Pinterest and Twitter. By creating a page for your business on one or more social media sites, you can conveniently spread the word about your business and establish a following. Much like blogging, you will want to add quality content that your audience will find interesting. For example, you might re-post content from your main website or re-post other relevant content from other profiles. To be successful, you will also need to network by following relevant people or businesses, responding to comments and interacting in general. In time, you can expect to drive a significant amount of traffic to your website through social media. The best part is that it’s completely free to use.
Allowing customers or leads to sign up to your email list is also an effective way to market your business. By creating an account with a company like Aweber, you can get an opt-in box where anyone who is interested in your business can sign up to receive updates. From there, you simply send out periodic emails that contain promotional material as well as general content. This technique tends to work well because many customers like the somewhat personal nature of email. It also ensures highly targeted traffic because each person on your list has to sign up. Consequently, many businesses that use email marketing have a high conversion rate.
In addition, guest posting on other blogs in your niche can be incredibly helpful for driving direct traffic and expanding your customer base. It works by searching for relevant websites or blogs in your industry that already have serious followings. You then contact the owner and ask if you can submit a guest post. Once you get the green light, you simply write a quality article and post it. All of a sudden, you can be viewed by numerous people who may be interested in your business.
About the author:Kerstin Kruse
Kerstin has a strong passion in graphic design and marketing. She designs business cards in her Sydney studio for her clients, as well as producing large format print and digital print.
Internet marketing is a practice that is continuously growing all over the world. With the advancements in technology come improvements in the way that products and services are promoted and delivered not only locally but all throughout the world. Doing business over the internet is a discipline in itself. It takes more than just displaying pictures of your products on your website and giving your prospective customers your contact information. Internet marketing involves strategy. This means that you have to be more aggressive in the way you draw your target audiences to your website and try to convert them into customers.
One popular IM strategy is email marketing. If you do not have an idea about how to do mass email marketing, you can try iContact.com and get access to all the information that you need. Although email marketing does not normally cost a lot of money – at least, not as much as conventional advertising and promotions practices, you still have to make sure that you implement your strategy wisely. You have to take note of a few basics before drawing up your internet marketing campaign:
1. You need a good source of leads. You cannot randomly send out your email messages to anyone and everyone. Doing your email marketing campaign this way will only succeed in your email ending up in the spam folder. Worse, you can be flagged as a spammer and get penalized one way or the other. You want to get a legitimate source of leads where your target customers have the prerogative to opt-in or opt-out of your email marketing list.
2. You need to craft a message that is relevant and interesting to your target customers. Once you have a reliable email database, you have to make sure that you have content that your email recipients will find useful in their everyday lives. Using an attention-grabbing header is a technique that is used in email marketing content. Don’t forget to add a link to your website in your email.
3. Have content that has a high potential for going viral. A great way to spread the word about your products and services is to have viral content circulating in various social networking sites. Make use of these social networking sites in engaging your target market and stirring their interest in what you have to offer. Stimulate online conversations and be part of the regular interactions of your target market. This will keep you in the loop and constantly in touch with their needs, wants, and preferences. These, along with observed reactions to your viral content, will help you in planning your future email and internet marketing campaigns.
There are various strategies available which can boost up marketing campaigns and making use of email marketing effectively is a sure way to reach your target market.
image credit: www.herbertkikoy.info