Monthly Archives: September 2017

Real Estate Marketing

There is no such thing as only one way to market and sell a house. Years ago, real estate agents were heavily dependent upon newspaper advertising, and that’s where most prospective buyers looked for information. In today’s information – driven, digital society, much more data is readily available, and while there is still a place for newspaper advertising, it is not the premier way, most of the time. Let’s review 5 marketing options.

1. Direct verbal: This includes face – to – face, telephone calls, contacting a Realtor’s personal contacts, etc. The advantages include cost, and the ability to effectively communicate, articulate the home’s strengths and possibilities, and motivate individuals, to take a look. The disadvantage is, it’s time – consuming, and somewhat limiting!

2. Direct marketing: Some of these include using postcards, flyers, door hangers, for – sale signs, Open House signs, etc. Mailings have become somewhat costly, especially when you consider the relatively low transaction rate, but is often a good supplement, and a positive way to get the message out.

3. Print media: Print media includes newspapers, magazines, weekly circulars, and direct – to – home marketing pieces. These approaches may be somewhat expensive, and surveys indicate most of today’s buyers pay less and less attention to these, than in the past!

4. Digital (websites): When we ask attendees at Open Houses, how they heard about it, the predominant response is from some website. Many use MLS, Trulia, Zillow, realtor.com, or a larger agency’s own site. When listings are placed on Multiple Listing Service, many other Websites pick up the information, and include it on their sites, as well. There is a cost to this approach, but is probably the most bang – for – the – buck, in terms of marketing real estate, today!

5. Social MediaSocial Media includes things like Facebook, Twitter, LinkedIn, Pinterest, etc. The advantage is low or no cost, but there is still quite a bit of uncertainty, as to their effectiveness as a marketing tool, to sell a particular house.

 

Real estate agents Job

They work for brokers and play a major role in assisting people buy or sell residential, commercial or industrial property. They keep and maintain an up-to-date account of property listing and other relevant housing information to stay abreast with properties available on the real estate market. They subscribe to several listing services to advertise and market properties up for sale. They also contact property and market properties up for sale. They also contact property owners to obtain information regarding a property.

As part of their responsibilities, estate agents present sales and purchase offers to clients for consideration. They advise them on property rates, legal requirements and general market trend. They also interview clients to determine their property preference or specification. Usually, they prepare a list of properties that best match the needs and requirements of clients. They visit and inspect properties in order to establish precise property value. They also proffer recommendations to clients on properties that best suit their budget and preference.

Most estate agents oversee the preparation of closing statements, purchase agreements, representation contracts and other necessary documents required for estate trade. They conduct negotiations between property sellers and buyers to establish price and other terms of sales. They also liaise with pest control operators, home inspectors etc. to ensure the terms and conditions stated in a purchase agreement are met prior to the closing of sales.

In fulfilling their role, real estate agents oversee the closing of property sales, they ensure payment is complete and appropriate documents signed. They maintain contact with clients to offer them real estate services/products and assist with the resolution of issues. They also provide consultation services to clients to recommend strategies for the speedy sale of property. They often conduct training programs for junior/trainee sales agents to enhance their sales skill. This job position requires at least a high school diploma, state license for practice and an aptitude for sales. Qualities needed for the job include persuasion, interpersonal skills and problem-solving skills

If you are a recruiter needing the best real estate agent to hire, you can use the sample job description above in making one for your company, for use in hiring and assigning duties to the successful candidates.

Efficient House Design

The Pantone color of the year is green. Despite green being the year’s color, do you know that there are other ways to atone your house to the idea of becoming green?One method is by making your house more energy-efficient. The rest of the article gives you some tips on how to align your house design towards energy efficiency.

  1. Be wise with your choice – fans over lights!

Making your house cooler is a much more energy-efficient way than making it appear brighter. Achieve this by installing fans in each room rather than putting lights. During summer, you’ll see the great benefits.

There are many fixtures you may want for your house. Browsing through the internet and looking at glossy home magazines will open your eyes to a lot of pricy and classy home fixtures. But do you know that quality does not mean expensive?There are quality choices that will not burn you off much of your hard-earned money. For instance, cheaper bathroom and kitchen fixtures may have the same energy-efficient capacities than more expensive ones

2.Window coverings over more windows

Windows should be strategically placed in areas where the right amount of natural sunlight can enter. By this, you’re actually saving a lot of energy. You won’t be needing to turn of your fluorescents and lamps at an earlier time.3.Install rugs and carpets.

The winter months can really give chilling effects to the skin. By these months, you’re on to wearing your thickest pieces of clothing. You’re also burning more woods in your fireplaces. But do you know that you can have a more efficient way of getting more heat inside your house? The secret lies with the proper choice of rugs and carpets on specific house parts. Aside from getting the house decorated, these home decor help trap warm air to give you a warmer feel.

4.Rethink of your ceiling – do you want it lower or higher?

Higher ceiling creates a more spacious look and feel. Lower ceiling gives you an easier way to heat or cool the house and cut your energy costs.

 

Green House

As well as homeowners, today, have become more – and – more concerned with various factors, often referred to as green real estate. There are many considerations, and variations, as well as degrees of greening individuals are interested in. Some (however a minority) are real environmentalists, and want their home, to exhibit their concern and attention, to this very important issue.

1. Windows and doors: Obviously, energy conservation is a major environmental concern. We often speak about a business’ carbon footprint, but, obviously, certain houses are far more energy – efficient than others. When were your windows replaced and/ or upgraded, and are they efficient? Do they keep out most of the cold, in the winter, and minimize the amount of heat, which enters in the hottest weather? What materials are your windows and doors, made of? Do your doors leak? Begin by having someone do an energy inspection, and see if you are losing much heat, because of inefficiencies.

2. Solar, geo – thermal, etc: Some houses are candidates for solar panels, while others are not! What direction does your roof face? Are there any large trees blocking your roof? How many hours a day, of sun, does your roof, experience? Have you had your home examined, to discover whether you might be a good candidate for geo – thermal? This often requires a combination and evaluation of your property, pitch, location, and layout.

3. Energy – efficient burners/ boilers, and air conditioners: When was the last energy efficiency evaluation, you had performed? How old is your burner/ boiler, and is it efficient? What type of air conditioning do you use, and what it the Energy Efficiency Rating?

4. Roof: Light – colored roofs reflect heat, while darker ones, absorb it. Therefore, doesn’t it make sense, that warmer climates should use lighter ones, and colder ones, darker? What is the material being used? Is it efficient, effective and safe? How old is the roof?

5. Insulation: What is the rating of your insulation, and how well insulated, is the house? Have the walls (especially outside ones) checked, for efficiency? Older houses tend not to have updated insulation, or may contain less than the safest materials. An ounce of prevention, makes lots of sense!

6. Materials: Are you using safe, sustainable materials, in your house? This is generally more relevant, in newer houses, or extensions, but if you are concerned with the environment, you should consider the sustainability, safety and impacts of your home!

There are numerous environmental considerations. Whether you are truly committed to the environment, or merely want to be responsible, and save money (and be safer), it makes sense to think green!