Real Estate Marketing

There is no such thing as only one way to market and sell a house. Years ago, real estate agents were heavily dependent upon newspaper advertising, and that’s where most prospective buyers looked for information. In today’s information – driven, digital society, much more data is readily available, and while there is still a place for newspaper advertising, it is not the premier way, most of the time. Let’s review 5 marketing options.

1. Direct verbal: This includes face – to – face, telephone calls, contacting a Realtor’s personal contacts, etc. The advantages include cost, and the ability to effectively communicate, articulate the home’s strengths and possibilities, and motivate individuals, to take a look. The disadvantage is, it’s time – consuming, and somewhat limiting!

2. Direct marketing: Some of these include using postcards, flyers, door hangers, for – sale signs, Open House signs, etc. Mailings have become somewhat costly, especially when you consider the relatively low transaction rate, but is often a good supplement, and a positive way to get the message out.

3. Print media: Print media includes newspapers, magazines, weekly circulars, and direct – to – home marketing pieces. These

Green House

As well as homeowners, today, have become more – and – more concerned with various factors, often referred to as green real estate. There are many considerations, and variations, as well as degrees of greening individuals are interested in. Some (however a minority) are real environmentalists, and want their home, to exhibit their concern and attention, to this very important issue.

1. Windows and doors: Obviously, energy conservation is a major environmental concern. We often speak about a business’ carbon footprint, but, obviously, certain houses are far more energy – efficient than others. When were your windows replaced and/ or upgraded, and are they efficient? Do they keep out most of the cold, in the winter, and minimize the amount of heat, which enters in the hottest weather? What materials are your windows and doors, made of? Do your doors leak? Begin by having someone do an energy inspection, and see if you are losing much heat, because of inefficiencies.

2. Solar, geo – thermal, etc: Some houses are candidates for solar panels, while others are not! What direction does your roof

Real Estate Echo Park

In a densely populated area where residents are always in the process of coming and going, there are always homes for sale in Echo Park at any given time. Since the early 1920’s, the real estate here has been in demand and that is how it is today. Why? Let’s take a closer look and see what the numbers say.

This is an eclectic city located in Central Los Angeles about ten minutes from Downtown. At the center of the city is the renowned Echo Park Lake in Elysian Park, which is the site of special events like the Lotus Festival. It is northwest of Chinatown and Downtown, northeast of Westlake and south east of Silver Lake.

It is split in to four districts.

  1. Angelino Heights – This area is known for the beautiful Victorian homes that are preserved by the city’s ordinances.
  2. Elysian Heights – This area is historically known for being the home of famous counter-culture artists, filmmakers, architects and political radicals.
  3.  Historic Filipino town – This section is located in the southwest section.
  4.  Victor Heights –

This About Home Appraisals

A home appraisal is an opinion on value by a qualified, unbiased third party. Mortgage lenders require an appraisal to be completed when you are refinancing your mortgage. An appraisal is also completed in a transaction when someone is buying a home to make sure they have not over paid for it.

Mortgage Lenders require appraisal to ensure that homeowners are not over paying for a property because if the borrower stops paying for the mortgage the lender will take action to remove the borrower from the home and sell it to recoup their money, this is why it is important for the home to be worth more than the money loaned. In essence, a home appraisal is a lawyer of protection for the mortgage lender.

The Appraisal Process and How Appraisal Values Are Determined

These are the main factors that influence your home’s appraisal value: current market trends which are reflected in the comparable properties the appraiser selects, the house’s features,, square footage, number rooms/bedrooms & bathrooms, condition, is the property considered up to date, landscaping and exterior condition and parking (garage). The appraiser will do an interior and exterior inspection for the above

Real estate agents Job

They work for brokers and play a major role in assisting people buy or sell residential, commercial or industrial property. They keep and maintain an up-to-date account of property listing and other relevant housing information to stay abreast with properties available on the real estate market. They subscribe to several listing services to advertise and market properties up for sale. They also contact property and market properties up for sale. They also contact property owners to obtain information regarding a property.

As part of their responsibilities, estate agents present sales and purchase offers to clients for consideration. They advise them on property rates, legal requirements and general market trend. They also interview clients to determine their property preference or specification. Usually, they prepare a list of properties that best match the needs and requirements of clients. They visit and inspect properties in order to establish precise property value. They also proffer recommendations to clients on properties that best suit their budget and preference.

Most estate agents oversee the preparation of closing statements, purchase agreements, representation contracts and other necessary documents required for estate trade. They conduct negotiations between property sellers and buyers to establish price and

Efficient House Design

The Pantone color of the year is green. Despite green being the year’s color, do you know that there are other ways to atone your house to the idea of becoming green?One method is by making your house more energy-efficient. The rest of the article gives you some tips on how to align your house design towards energy efficiency.

  1. Be wise with your choice – fans over lights!

Making your house cooler is a much more energy-efficient way than making it appear brighter. Achieve this by installing fans in each room rather than putting lights. During summer, you’ll see the great benefits.

There are many fixtures you may want for your house. Browsing through the internet and looking at glossy home magazines will open your eyes to a lot of pricy and classy home fixtures. But do you know that quality does not mean expensive?There are quality choices that will not burn you off much of your hard-earned money. For instance, cheaper bathroom and kitchen fixtures may have the same energy-efficient capacities than more expensive ones

2.Window coverings over more windows

Windows should be strategically placed in areas where the right amount of natural sunlight can enter. By this, you’re actually saving

Tips For Home Staging

1. De-clutter

Most of us tend to keep on adding furniture and other items to our home over a period of time. More items in a home give it a cluttered appearance. De-cluttering improves the look of the house. A de-cluttered home gives a spacious appearance as well.

2. Grouping the furniture

Sofas and chairs should be repositioned and other furniture pieces should be placed so that flow of traffic is not hindered. This helps in making the room user-friendly and give it a spacious look.

3. Lighting

A well-lit home is warm and welcoming. So, ensure that your home has good lighting.

4. Make your home appear bigger

In order to do this, some useful tips are, paint adjacent rooms in identical colours; if the dining room and kitchen are small, a seamless look will give it a spacious appearance. The illusion of large space can also be created by having drapes in the same colour as the room. This also gives an elegant and sophisticated look.

5. Neutral colours are more popular

Painting a living room in neutral hues helps in enhancing the appeal of the house.

Planning an Open House

 Have you ever had a ton of people show up at your Open House, and been unable to convert a single one of them into a sale or a future client? Are you unsure about why your Open House failed?

Open Houses are now more important to the real estate agent than ever. A report in 2015 by the National Association of Realtors Home Buyers and Sellers indicated that 48% of home buyers cited the Open House as an important source for most of their information. The reasons for this are obvious, for many it’s the first time that they’re getting to smell, see, and feel the home in person. It’s also a way to see what other people think of the house, which is a powerful push in a person’s perception of a particular home.

Here are the best ways to make your Open House perfect:

1. Pick a unique property, that’s easy to find.

We often don’t have control over which property we’re showing, but when we are able to select a house at which to host an Open House event, we should look for properties with the following:

 A direct route

Steps In Preparing Your Home

Your realtor will know what potential buyers in your neighborhood and price range are looking at and what will help you sell your unique home and play up its features. Here is a generic list that will help you get started.

1.) Night Lights

A lot of people aren’t aware that potential home buyers often drive by your house at night. If you don’t have adequate lighting to highlight your home’s features, invest in a new porch light and some ground lighting to highlight your walkway or features in your landscaping.

2.) Curb Appeal

Elevate your curb appeal by cleaning your yard, mowing and edging your lawn, and trimming any shrubs you have. Fix any first impressions that may catch buyer’s eyes such as cracks in concrete, weeds, broken porch posts, ugly doors, and any clutter that may be stored in front of your home. A

3.) Prep Inside

The first step to preparing your home for sale is to remove any unnecessary items from the home so they can imagine their own things in it. Less is more when it comes to furniture and decor. Leave the bare minimum for

Shadow Inventory Real Estate

In Real Estate this refers to foreclosures (REO or bank owned properties) or those close to the process.

Banks and mortgage loan servicing companies typically hold onto properties that haven’t seen a mortgage payment for 90 days and in some cases even 2-3 years.

Why do they hold on so long?

Banks hold on since it allows them to release their inventory over time to keep their books in check and also to provide that easy liquidation to stimulate the real estate economy when necessary. Banks will now be getting more money for those newly released properties, then say 2 years ago, due to the steady increase in home prices and low inventory levels. If they chose to release all at once, it would flood the market with “distressed properties” and bring down property values.

How much “Shadow Inventory” is still out there?

Foreclosures have been steadily declining since 2013 with the highest shadow inventory then at 2.2MM. According to the National Association of Realtors, there is still about 4 years still on the books and it is possible that we could soon see more!

Forget about calling the loss

The Real Estate Resurgence of Glassell Park

We hear about it on television and in the news. Rarely does a news story get published where the term “Gentrification” is used to describe areas such as Eagle Rock, Mt. Washington and Highland Park, regions where home values have spiked. Is it something homebuyers and home sellers need to know?

By definition, “to gentrify” is to improve a house or district so that it conforms to middle-class taste. The middle class, or Bourgeoisie, is attempting to emulate upper-class standards. In the U.K., the gentry refer to people of high social position, specifically the class of people next below the nobility. Therefor the gentrification of an area is a process whereby those of lower socio-economic status are forced out of a region in order to make it more attractive to the people of higher socio-economic standing.

That is precisely what is occurring in the once run down neighborhood of Highland Park. This ongoing restorative transformation has helped to eradicate crime and strengthen the local economy. Juice bars and yogurt shops have sprung up in place of derelict Laundromats and liquor stores. Local businesses are now thriving, where the windows were once boarded up and car carcasses

Adopt for Success in Real Estate

If you watch successful people you will see their day is filled with consistent habits that save time, improve focus and ultimately help accomplish more daily. Successful people get up early, learn daily, make lists & set goals and track their progress.

1.Get Up Early.

Make the first two hours of your day the most important. It will not only set the tone for the day but will give you a game plan for everything else that follows. These two hours can be used for activities you enjoy such as exercise, meditation or completion of a project or activity from the previous day. The early morning is free from distraction allowing you to do more of whatever you enjoy.

2.20 Minutes Of Learning Daily.

It is important in any business to know what is going on at all times. Trying to master every aspect of the business may seem intimidating but is less difficult if you spend some time on it daily. Regardless of how busy you may be you can squeeze twenty minutes of learning into your daily routine. You can find this time on an audiobook driving to or from an appointment

Home Repairs

One should consider a variety of factors, before undergoing costly expenses/ expenditures. These include: how long you will be living in this house; your alternatives; the Return on Investment (R.O.I.), etc. This article will review 5 psitives (pros) and/ or negatives (cons), related to home repairs and/ or alterations.

1. Cosmetic changes: This category includes items, which improve the appearance of the property, but usually are minor, in nature! For example, inside or outside painting might be cosmetic. If you are painting, simply to change the look, color, theme, etc, it falls into the category, but if it is necessitated, because of structural damage (for example, from water damage, etc), it’s a far different scenario!

2. Kitchen: Does your kitchen need remodeling and/ or renovation, for structural reasons, or to improve its look and appearance? How much you spend on remodeling your kitchen, must be put into perspective! A well – considered amount of spending, usually makes sense and has a reasonable Return on Investment (R.O.I.), but exorbitant spending is another thing

3. Bathrooms: What is the reason, you wish to renovate/ upgrade your bathrooms? Compare the options and alternatives, including determining, if a system, such as Bath Fitters, makes sense, as

Highlan Park In Los Angeles

In Los Angeles real estate circles, everyone is talking about Highland Park. Like other Northeast LA neighborhoods like Silver Lake, Eagle Rock and Mt. Washington

Highlan Park is an amiable historic neighborhood located in Northeast Los Angeles. It is a hilly neighborhood located in the San Rafael Hills along the Arroyo Seco. It is southwest of Eagle Rock and Northeast of Cypress Park. People from many ethnic and socioeconomic groups call this neighborhood “home”. The weather is pristine with the highest monthly average temperature being 73 degrees in the hottest month of July and 57 degrees in the coldest month of December. Highland Park experiences light rain; January receives the highest amount at 4.6 inches total. According to Walk Score, Highland Park is the most walkable neighborhood in Los Angeles with a score of 72. It is very accessible and most errands can be completed on foot.

According to the 2000 U.S. Census there were 57,566 residents in the 3.42 square miles of neighborhood. That is an average of 16,385 people per square mile. Highland Park is one of the highest density areas in Los Angeles. Highland Park grew to 60,835 people by 2008. The ethnicity

Washington Real Estate

LA district of Mount Washington was one of the hidden treasures of Los Angeles neighborhoods. All of that changed during the real estate boom of the mid-1990’s and since that time, the run on Mt. Washington homes for sale has been akin to the California Gold Rush. Homebuyers, investors, home flippers and creative types of have been snapping up Mt. Washington real estate as fast as they can. Let’s look at what the facts and the numbers tell us.

Mount Washington is located in Northeast Los Angeles just south of Eagle Rock, west of Highland Park and Northeast of Cypress Park. This mountainous community is located in the San Rafael Hills. Every house is situated on unique and hilly terrain. This eclectic community is home to many styles of houses, which allows people to build on lots of all shapes, sizes and slopes.

The various styles include: Cottages, Midcentury Moderns, Spanish, Hillside Midcenturies, Historic Craftsmen, Tree House Cabins, Bungalows and Craftsman Bungalows.

According to the LA Times, the population of Mount Washington was 13,531 people in 2008. With its 1.85 square mile radius there were 6,878 people per square mile. This is about average for

The real estate market in Altadena

Altadena is charming community located directly north of Pasadena at the base of the Angeles National Forest San Gabriel Mountains. Altadena is an unincorporated and 14 miles northeast from Downtown Los Angeles. This warm, Mediterranean climate has hot and dry summers that average highs of 91 degrees. The winters are essentially warm and windy with the lowest average temperature of 44 degrees. Altadena averages 21 inches of rainfall annually.

According to the 2010 U.S. Census – Altadena had a population of 42,777 people. With 8.71 square miles to share there were 4,909.6 people per square mile. This is average for Los Angeles County. The population was more diverse compared to other areas of the county with the dominate ethnicity being White at 52.8%, followed by 26.9% Latino, 23.7% Black, 5.4% Asian and 0.7% American Indian.

The population of Altadena is well educated in comparison to the rest of the county with 45.6% of residents aged 25 and up with a four year degree and 87.9% with a high school diploma. In regards to the male population: 57.8% were married, 32.9% had never been married, 7.1% had been divorced and 2.1% were widowed. The female population had53.9%

A Real Estate Property

Buying a real estate property, repairing and selling it quickly tends to be a profitable recipe.

Advantages of Fix and Flip Loans

There are many advantages to fix and flip loans and the demand for this source of funding is steadily increasing in the real estate investment industry.

Four key benefits include:

Quick Approval: Getting approved for a fix and flip loan is a far quicker process when compared against the traditional banking system. If the borrower has submitted the requested documents, a private lender can approve the loan within a couple of days whereas a traditional financial institution can take at least a month. In addition to the significant longer wait time for bank loan approvals, the borrower will be required to submit numerous documents and clear multiple conditions as part of the process.

Any Property: Properties in varying states of the condition can qualify for a fix and flip loans. Whether the property is bank owned, a short sale, a foreclosure, or in a dilapidated state, a borrower is still likely to find a hard money lender willing to fund the deal. Once again, a borrower may not have the option

Real estate investors Increase Property Values

This is true with any business, but what makes real estate such a great business and a great investment, is the number of ways you can add value and cash in on big profits. Here are three ways you can add value to your properties.

Upgrades and Repairs: OK, this is the obvious one and is the reason fix and flippers can make money. Some repairs add a lot more value than it costs to do. The more creative you are with the improvements, the more value you can add. For example, I have a client that adds square footage to every house he buys. He really likes the inner city properties because they are the hardest to add square footage. You either need to finish an unfinished basement, or add a second story. There is not typically enough land on the lot to add an addition by increasing the foot print of the property. This client does a lot of basement finishes and “pop tops,” but where he has made the most money is the basement that is only 5 or 6 feet deep. He will go in and dig out the basement to a full

Housing for the Middle Class

Especially in the Indian real estate market, affordable housing has a connotation for housing for the lower income group (LIG), by which they too can enjoy a comfortable living and security. With the incumbent government’s focus on this section and more on the affordable housing, it seems like the real estate sector has been able to get the boost that it had been waiting for of late.

However, there is an important trend that needs to be taken note of before the government claims that its affordable housing project is a success. The term affordable housing, in different contexts, also has a local meaning. According to this, affordable housing includes housing options for a segment of population that can become potential home buyers in a city. If we take this definition into consideration, there is a sizeable population in every city, which although it will not identify with or fall under the LIG, is equally incapable of allotting a large budget for buying homes. It is not only sensitive and cost-wary but is looking forward to finding a house of a decent budget-size within the realms of the city. A typical example is of the residential flats

Home Closing Costs

After all, one of the hottest markets in all of Los Angeles. Not just the obvious neighborhoods like Glendale and Pasadena, but in smaller, lesser-known neighborhoods.

You might be in love with the schools in Mt. Washington, the housing inventory in Highland Park or the neighborhoods of Eagle Rock, but you have to work through some of these details before you can call any of those places home.

Much is made about closing costs in real estate transactions, and yet these vary for several reasons. The single largest expense, the real estate commission, is covered by the seller (who pays the commission in a split between the buyer’s and the seller’s agents).

Fees the buyer will need to pay at the closing come with some variation; the following are the largest of such costs at closing:

  1. Homeowner association fees – If the property is a condominium the seller might be in arrears with the homeowners association, in which case you will find this out before entering the sales contract. In distressed circumstances (foreclosures, near-foreclosures and short sales), these fees might amount to thousands of dollars.
  2. Private Mortgage Insurance (PMI) – If your down payment is less than